You can check out the first seventeen cannabis marketing tips.

18. Custom Printed Rolling Papers

Offer packs of custom printed rolling papers with your logo and contact info on them. You can do the same with custom printed lighters. Offer them for free, or free w/purchase, or at a reasonable cost.

19. Custom Nug Jars

Offer nug-jars with your logo and contact info on them. 420Science can produce batches of custom jars.

20. Hold A Contest

Ask members of your collective, or magazine readers, to send in recipes that contain cannabis. Award prizes to the most original and tasty creations. Give away a trip to a cannabis cup, or cash, or free herb. Publicize your contest locally, and online on contest listing websites.

Better yet, organize a bud-bake-off in your community and donate proceeds from sponsorships, entry fees, and baked goods donations/purchases to art programs at local schools… called it The Great Baked Bake-Off… it can be like the cannabis cup but with extra napkins. How to hold a bake-off.

21. Hold happy hour each day from 4:20 to 5:20pm and offer discounts or freebies during this time.

22. Sponsor a race-car.

23. Offer free wireless internet at your cannabis cafe with comfy seating.

24. Sponsor an event such as a concert or the SF Cannabis Cup.

25. Be an exhibitor at the next THC Expo.

26. Send out a press release. If you have something newsworthy or buzz-worthy to share, write up a press release, and give the media something to talk about. Include the press release on your website, and email the PR to a few news reporters and bloggers who write about the topic of your PR. You can use BusinessWire or PR Newswire, and find free PR distribution services on this list.

27. Have a newsletter/mailing list. People can choose to receive a newsletter via email or snail-mail. Allow them to sign up on your website, or in your storefront. Your newsletter can include news about your business/social profit, and a listing of your products and prices, along with your latest specials/coupons. MailChimp (free if list size under 500), AWeber (paid service) or phplist (free, self-hosted) can be used to manage an email newsletter.

28. Court a pot critic to dine at your dankery, and scratch her every itch, resulting in a high-ranking review in your local paper.

29. Carry popular and hard-to-find brands, and strains, that people will seek out locally.

Some product makers will provide info about where their products can be found locally. For example, see the Nutiva store locator. If I know you carry the popular canna-hummus, pot-cookie,  and bud-brownie brands, then I’m more likely to visit your dispensary for those products.

I’ll visit a WholeFoods if I want some Artisana raw cashew butter to go in a chocolate smoothie, because I know WholeFoods carries that line of nut-butters. You can also apply this thinking to popular strains of clones, herb and seeds.

30.  Sponsor, and offer free products to public figures (actors, athletes, politicians, musicians, activists, industry leaders).

They can promote your brand simply by being photographed wearing your shirt or walking into your marijuana sauna. You might find some potential celebrity pot promoters by perusing CelebStoner.com. Here’s a page about celebrity endorsements.

31. Business mailers sent to homes in the neighborhood.
You may have found these in your mailbox or wedged behind a front screen door. Some mailers contain coupons from multiple local businesses, while other mailers may advertise a single business. Check the mailer for contact information and get your business on it. You can check out CreativeMailers, MoneyMailer, Full Service Mailers, or search the net for a mailer production business near you. Craft the mailer in such a way that non-sativa-savvy people aren’t buggered, but rather are compelled to think differently about this ancient herb.

32. Get a jingle. If advertising on TV, radio, or internet video, you can craft a catchy jingle that captures the essence of your brand.

33. Partner with other businesses.
This can be as simple as trading small fliers for your dispensary with fliers from a nearby hydro shop, and each placing them on the counter-tops of customer service areas. You can also contract with professional holistic practitioners to provide free or discounted services at your dispensary. Harborside Health Center offers a nice mix of complementary services. Here’s an article on co-op marketing between the San Diego Convention & Visitors Bureau and Petco.

34. Offer t-shirts with your logo on them. I’ve mentioned giving away free t-shirts in 1 through 17, but you can also offer t-shirts for sale (and any other merchandise) in your storefront, as well as on your website if you have one. A local screen printer can do the work, or you can try Zazzle. Check out the Oaksterdam Gift Shop.